1OLED·2024
LG OLED B4
Entry-level OLED
$1,299
65″
Entry-level OLEDGreat valueDolby Vision
OLED — Perfect blacks, per-pixel contrast. QLED — Bright LCD with quantum-dot colour. Neither wins across the board; they trade off brightness, contrast, viewing angle and price differently.
Entry-level OLED
Perfect blacks
MLA panel
Wide color
Sony processing
| Model | Tech | Size | Peak nits | HDMI 2.1 | Price |
|---|---|---|---|---|---|
| LG OLED B4 | OLED | 65″ | 700 | 4× | $1,299 |
| LG OLED C6 | OLED | 65″ | 1000 | 4× | $2,199 |
| LG OLED G6 Gallery | OLED | 77″ | 1500 | 4× | $4,499 |
| Samsung Q60D QLED | QLED | 65″ | 500 | 0× | $899 |
| Sony Bravia X90L Full-Array LED | QLED | 75″ | 900 | 2× | $1,799 |
OLED advantages: Infinite contrast, true black; No blooming or backlight halos; Wide viewing angle.
QLED advantages: Bright, punchy image; No burn-in; Good value under $800.
Rule of thumb: pick OLED for dark and dim living rooms, film-first viewers. Pick QLED for budget-conscious buyers in bright rooms. When both fit, price usually decides — see the picks below.
Both support 4K/120 on flagship sets. OLED typically has the lower input lag; the Mini LED option is safer against long static HUDs.
Dark, controlled rooms favour OLED. Bright rooms favour OLED.
QLED has no burn-in risk from static content. Both easily last 10+ years of normal use.
Every recommendation combines your viewing distance, room lighting, primary use and budget. Sizes come from THX and SMPTE field-of-view standards; technology ranking uses documented panel behaviour in each lighting condition.
Availability and pricing vary by market. Use the market selector on the TV Decision Assistant to see the exact models sold locally and current retailer offers.
Run the TV Sizer calculator for a distance-based size recommendation, then use the assistant for a model shortlist tuned to your lighting, budget and use case.