Brand comparison

Sony vs Samsung: which TV brand is better?

Sony is best known for QD-OLED and Mini LED; Samsung for QD-OLED and Mini LED. If your ideal TV lives in the overlap, either brand will serve you; if it lives on the edges, the choice matters.

Top picks

1QD-OLED·2024

Sony Bravia A95L QD-OLED

Reference color

$3,499
65
Reference colorQD-OLED brightnessCinema-grade processor
2QLED·2024

Sony Bravia X90L Full-Array LED

Sony processing

$1,799
75
Sony processingBalanced pictureGood motion
3QD-OLED·2024

Samsung S95D QD-OLED

OLED Glare Free coating

$2,799
65
OLED Glare Free coating1800 nits peak4× HDMI 2.1
4Mini LED·2024

Samsung QN90D Neo QLED

2000+ nits peak

$2,099
65
2000+ nits peakAnti-glare coatingExcellent for bright rooms
5QLED·2024

Samsung Q60D QLED

Wide color

$899
65
Wide colorSlim designGood all-rounder
ModelTechSizePeak nitsHDMI 2.1Price
Sony Bravia A95L QD-OLEDQD-OLED6515002×$3,499
Sony Bravia X90L Full-Array LEDQLED759002×$1,799
Samsung S95D QD-OLEDQD-OLED6518004×$2,799
Samsung QN90D Neo QLEDMini LED6520004×$2,099
Samsung Q60D QLEDQLED655000×$899

Why this matters

Picture quality: Best-in-class image processor vs Best-in-class QD-OLED brightness.

Weaknesses to know: Sony — Premium pricing; Only 2× HDMI 2.1 on most models; Google TV can be sluggish. Samsung — No Dolby Vision support (HDR10+ only); Tizen homepage runs ads.

Bottom line: pick Sony if QD-OLED matters most or if Cinema-accurate colour out of the box matters. Pick Samsung if QD-OLED matters most or if Excellent anti-glare coatings matters.

Frequently asked questions

Is Sony or Samsung better for movies?

Sony tends to win for film-first viewers thanks to per-pixel emission and reference contrast.

Is Sony or Samsung better for gaming?

Both brands ship HDMI 2.1 on their premium sets. The winner depends on the exact model tier.

Is Sony or Samsung better value?

Neither typically wins on straight $-per-inch value, though flagship-tier value can flip year to year.

How is the TV Sizer recommendation calculated?

Every recommendation combines your viewing distance, room lighting, primary use and budget. Sizes come from THX and SMPTE field-of-view standards; technology ranking uses documented panel behaviour in each lighting condition.

Are these TVs available in my country?

Availability and pricing vary by market. Use the market selector on the TV Decision Assistant to see the exact models sold locally and current retailer offers.

Related pages

Not sure which TV fits your room?

Run the TV Sizer calculator for a distance-based size recommendation, then use the assistant for a model shortlist tuned to your lighting, budget and use case.