1OLED·2024
LG OLED B4
Entry-level OLED
$1,299
65″
Entry-level OLEDGreat valueDolby Vision
LG is best known for OLED; Sony for QD-OLED and Mini LED. If your ideal TV lives in the overlap, either brand will serve you; if it lives on the edges, the choice matters.
Entry-level OLED
Perfect blacks
MLA panel
Reference color
Sony processing
| Model | Tech | Size | Peak nits | HDMI 2.1 | Price |
|---|---|---|---|---|---|
| LG OLED B4 | OLED | 65″ | 700 | 4× | $1,299 |
| LG OLED C6 | OLED | 65″ | 1000 | 4× | $2,199 |
| LG OLED G6 Gallery | OLED | 77″ | 1500 | 4× | $4,499 |
| Sony Bravia A95L QD-OLED | QD-OLED | 65″ | 1500 | 2× | $3,499 |
| Sony Bravia X90L Full-Array LED | QLED | 75″ | 900 | 2× | $1,799 |
Picture quality: Class-leading WOLED panels vs Best-in-class image processor.
Weaknesses to know: LG — OLEDs still trail Samsung/Sony peak brightness; Motion handling can feel aggressive out of the box. Sony — Premium pricing; Only 2× HDMI 2.1 on most models; Google TV can be sluggish.
Bottom line: pick LG if OLED matters most or if Feature-complete gaming (4× HDMI 2.1) matters. Pick Sony if QD-OLED matters most or if Cinema-accurate colour out of the box matters.
LG tends to win for film-first viewers thanks to per-pixel emission and reference contrast.
Both brands ship HDMI 2.1 on their premium sets. LG typically leads on port count (4× HDMI 2.1).
Neither typically wins on straight $-per-inch value, though flagship-tier value can flip year to year.
Every recommendation combines your viewing distance, room lighting, primary use and budget. Sizes come from THX and SMPTE field-of-view standards; technology ranking uses documented panel behaviour in each lighting condition.
Availability and pricing vary by market. Use the market selector on the TV Decision Assistant to see the exact models sold locally and current retailer offers.
Run the TV Sizer calculator for a distance-based size recommendation, then use the assistant for a model shortlist tuned to your lighting, budget and use case.